Eat In or Dine Out: Agency Partnerships and Ice Cream with Jill Amato

Why would a bank build their brand around a mountain goat? Let Jill Amato, SVP, Head of Marketing & Community Banking at MountainOne, tell you why her bank decided to do exactly that.

Jill is Jen Harrington’s guest on the newest episode of Eat In or Dine Out — the show where top marketing leaders step into Jen’s kitchen for fresh, unprocessed conversations about how to build great internal teams and hire the right agency partners.

In addition to explaining why MountainOne is all in on Mo the Mountain Goat, Jill shares her takes on…

• Using AI as a tool to expand creative experimentation.
• Building a bond between your agency and your in-house team.
• 🔥Hot take alert: Why whipped cream doesn’t belong on ice cream.

P.S. Don’t forget to follow HATCH on LinkedIn to catch upcoming episodes!

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