Eat In or Dine Out: Higher Ed Marketing and Banana Bread with Kerry Salerno

What does it take to lead marketing for Babson College, the Wall Street Journal’s #2 best college in the United States? An A+ in-house marketing team augmented by top-of-their-class freelancers.

Kerry Salerno, Vice President Marketing & Communication at Babson, is Jen Harrington’s guest on the newest episode of Eat In or Dine Out—the show where top marketing leaders step into Jen’s kitchen for fresh, unprocessed conversations about how to build great internal teams and hire the right agency partners.

While baking Jen’s world-famous banana bread, Kerry shares her takes on …

• Asking the right questions to define marketing goals.
• When to upskill the team vs. when to supplement it.
• Balancing day-to-day projects with long-run brand building.

P.S. Don’t forget to follow HATCH on LinkedIn to catch upcoming episodes!

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