Dark Matter Blog

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Jennifer Harrington Joins the Own It Podcast

July 22nd, 2025
by hat-admin

Jennifer Harrington is the guest on this week’s Own It, the podcast that tells the stories of women and nonbinary ad agency owners’ challenges, successes, and goals for the industry. Hear what Jen has to say about how women agency owners can lift each other up, and why it’s essential to build on-ramps into the […]

Why Brands Should Unify Customer Experience and Brand Experience

May 22nd, 2025
by hat-admin

Your customer doesn’t distinguish between your marketing promise and your service delivery. To them, it’s all one experience. Read Jennifer Harrington’s piece in Ad Age on why it’s time to unify customer experience and brand experience.

Mo Takes Gold

May 8th, 2025
by hat-admin

MountainOne climbed to the top at the Neffies, winning gold in three categories. The awards were announced at the New England Financial Marketing Association Spring Conference in Portland.

Talent is the Real Battlefront in Agency VS In-house Debate

May 7th, 2025
by hat-admin

When your brand needs to ramp up marketing, the question you must answer is about talent—not agency vs. in-house—writes HATCH CEO & Founder Jennifer Harrington in SmartBrief. Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study. Whether inside or out, on payroll or on contract, brands are […]

MountainOne’s Storybook Wins Industry Award

October 15th, 2024
by hat-admin

Mo the MountainOne Spokesgoat’s storybook won a 2024 American Bankers Association Brand Slam Award for best video campaign! Learn more about the campaign and why a bank made a storybook.

Truth In Branding

September 5th, 2024
by hat-admin

In an era when brands can be called out by consumers at any sign of inauthenticity, the strongest brands live by a single truth in everything they do. How do you find your brand’s Living Truth? Read about our tried-and-true process here.

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